Founded in 2020, Gorillas aims to provide customers with quick and convenient access to a wide range of grocery and household items. The company distinguishes itself by offering ultra-fast deliveries, often promising to deliver orders within minutes of being placed through its mobile app.

To showcase the extensive collection of various goods available on the platform, Gorillas partnered with Paper Trails for a campaign dubbed “Naughty Santa.” The campaign took over the dark wintery streets of Berlin at night, utilising Wild Projections to display these offerings on buildings near the well-known nightlife areas of Berlin.