Kipling is well-known for its iconic crinkle nylon fabric, distinctive monkey keychain mascot, and a diverse array of colours and patterns. The brand offers a product range that encompasses backpacks, handbags, luggage, and various travel accessories.

A subsequent collaboration between Paper Trails Europe and Kipling resulted in Wild Posting campaigns during the Holidays in Barcelona, Brussels, and Madrid. The campaign showcased B1 posters in Spain, along with larger XL posters in Madrid. Simultaneously, it dominated with A1 posters in Brussels, the capital of Kipling’s home country.