Patagonia was opening a new store in Salzburg and wanted the city to know before the doors even opened. The brief called for large format Authorised Posting across a UNESCO World Heritage site, in a market where we had no prior presence and had not worked in before.

We built the ground operation from scratch, establishing new local partnerships to deliver large format placements across the city. For a brand rooted in the outdoors, putting it in the streets of the Alps felt like the right place to be.