Kipling, a renowned global fashion brand, specializes in crafting stylish and functional bags, backpacks, and accessories. Their products stand out for their use of high-quality, durable materials, ensuring long-lasting reliability. With a playful and vibrant aesthetic, Kipling offers a diverse range of colors and patterns to choose from. Recently, Kipling partnered with Barbie for a special campaign, dedicated exclusively to the color PINK.

For this collaboration, Paper Trails Europe joined forces with Kipling to execute Wild Posting campaigns in Brussels, Barcelona, London & Madrid. Featuring B1, B2 and A1 posters all showing of one colour: PINK!