NIBE builds heating, cooling and energy systems out of Sweden, and they stand firmly behind sustainable energy. They wanted London to see the products, and the case for cleaner power behind them.

This was our first scaffolding campaign in the city. Authorised posters and large-format wraps went up across the whole of London, centre to edge. Scaffolding sits where the city is already looking, so we chose our locations for weight as much as reach: the streets where a message about the future of energy earns its size.