Activate Your Glow is a new slogan for Clinique’s anticipated product, and to reflect that we made something special in Amsterdam, Antwerp & Brussels.
To create a hype around it they partnered with us for a Wild Posting campaign with a glowy twist. By using B1, A2 and XL formats we decorated the streets and left a long-lasting impression with an addition of mirror activation that proved to be a great way for passerby’s to notice the campaign and make a fun social media content.