Belstaff is a British luxury clothing brand that was founded in 1924. The brand is known for its high-quality and stylish outerwear, including leather jackets, waxed cotton jackets, and parkas. Belstaff also offers a range of other clothing items, including shirts, knitwear, and trousers, as well as accessories such as bags, hats, and belts.

For the promotion of the brand’s clothing line for Spring Summer 2023, Paper Trails Europe launched a wild posting  and projection campaign in Berlin. To make an impressive mark on the city of Berlin, big 4sheet and huge Abri sized posters were used for wild posting along with large projections on buildings. To visualize the campaign itself, professional photography and a professionally edited video was also produced.