Stanley1913 Octoberfest

For the Octoberfest 2024 Paper Trails worked together with Stanley1913 to create a multifaceted activation. The goal was to offer the festival goers an alternative to the usual beer consumption via the use of authorised posters, wild posters and chalk graffiti.

The resulting campaign created attention in the whole of Munich. The colourful posters and unique graffitis popped up in unexpected places and let Stanley1913 be a special part of the Octoberfest.