In the summer of 2023, Paper Trails Europe partnered with Pas Normal Studios, the contemporary cycling apparel brand based in Copenhagen, known for catering to cyclists of all skill levels with high-performance cycling gear.

Their product line seamlessly combines precision tailoring with minimalist Scandinavian design aesthetics, making them a favorite among the global cycling community. Pas Normal Studios extends their commitment beyond apparel by organizing cycling events and maintaining a vibrant online community, fostering camaraderie and passion among cyclists.