In May 2024, Paper Trails joined forces with Kipling once again. The iconic brand unleashed a campaign across Antwerp, Barcelona, Brussels, and Madrid, all about bringing back the monkey. This isn’t just any monkey—it’s their signature keychain, a playful touchstone in their designs for years. Kipling dominated all four cities. Wild Posting, LED Trucks, Wild Projection, Digital Screens—they used it all. The striking pink monkey was everywhere. Impossible to miss. Impossible to ignore.