HOKA: Berlinale

In early 2024, Paper Trails collaborated with HOKA once more. This time, the athletic footwear brand decided to take over during the Berlinale. The Berlin International Film Festival, also known as Berlinale, is one of the most esteemed film festivals worldwide, held annually in Berlin, Germany. It showcases a diverse array of films from around the globe, ranging from arthouse productions to mainstream cinema.

The campaign consisted of a mix between wild postings and authorised poster sites. The latter were focused around key venues of the Berlinale, while the former created awareness throughout the areas of Mitte, Friedrichshain, Kreuzberg, and Charlottenburg.