Filippa K

Paper Trails collaborated this Winter with the Swedish clothing brand Filippa K. The result was a wild posting campaign in Amsterdam and Berlin. In the German capital we additionally supported the posters with digital screens.

In Amsterdam we chose an approach of B1 and A2 posters whilst in Berlin we mixed it up with A1 and ABRI posters. With this mix, we created a fresh look on the the streets of both of these key cities and turned heads.