Cupra

This July, Paper Trails worked with the car manufacturer Cupra in Berlin for a Guerrilla campaign. The goal? To create buzz surrounding Cupra’s Formula E team Cupra Kiro that was competing in the E-Prix in town. With the help of the popping black and yellow A1 posters glued in a chequered pattern, we turned heads in Germany’s capital and made the passerbys aware of the event happening.