Charles and Keith

For this campaign, we brought Charles & Keith’s signature style into the city’s most high-traffic areas.

Our Wild Posting strategy focused on Swanston Street, Little Collins, and vibrant zones near major universities including the University of Melbourne, Victoria University, RMIT, Monash, and La Trobe.

By placing the campaign along these daily routes, we connected the brand with a young, fashion-conscious audience right where they live, study, and socialise.

Great introduction of our services in the Australian market.