Leading up to International Women’s Day, Aligne introduced Lucy Brown as their first female brand ambassador. They merged sports with fashion, making a statement for inclusivity by featuring diverse faces, sizes, and accomplishments, inspiring those who love fashion but don’t see themselves represented.

Paper Trails made sure that their campaign and vision aimed at bridging the gap between formality and inclusivity within the fashion industry. The campaign spread throughout London, Manchester, and Brighton by using wild posters in B2, authorised poster sites, rolling out the out-of-home LED truck, digital screens, and wild projection, ensuring their message is seen and heard.