BONO

Bono is an Irish musician, singer-songwriter, and philanthropist. He is best known as the lead vocalist of the rock band U2, which he co-founded in Dublin in 1976. Bono is known for his powerful and distinctive voice, his songwriting, and his social activism. He is a prominent campaigner for various causes, including poverty, global health, and social justice.

Bono has received numerous awards for his music and philanthropy, including the Order of the British Empire, the Legion d’Honneur, and the Presidential Medal of Freedom.

On Bono’s birthday, it was announced that he has written a memoir titled SURRENDER: 40 Songs, One Story. The book features 40 chapters, each named after a U2 song, and includes original drawings by Bono. The chapter titled Out of Control tells the story of him starting to write U2’s first single on his 18th birthday, May 10, 1978, 44 years ago. The book will also include an animated video that features these original drawings.

For the promotion of SURRENDER, a wild posting campaign was launched in both London and Dublin. To achieve an impressive show, big 4sheet and B0 format posters were used for this campaign.