END. Clothing, the renowned British retailer known for its meticulously curated selection of upscale and streetwear-inspired fashion, including apparel, footwear, and accessories, is widely recognized for its unwavering dedication to quality and distinctive style. Their commitment extends to connecting with fashion enthusiasts worldwide.

In collaboration with New Balance, END. recently introduced the exclusive New Balance Made in UK 991v2 sneaker in Milano. Prior to the launch event, New Balance’s creative agency, OKQ, partnered with Paper Trails Europe to create a captivating pop-up kiosk at Corso Garibaldi 83, nestled within Milano’s vibrant Brera District.

This innovative kiosk pop-up served as a dynamic platform to showcase the New Balance Made In UK sneaker. It completely transformed a traditional Italian kiosk, offering passersby the opportunity to peruse custom New Balance newspapers, explore the latest sneaker release, and immerse themselves in the captivating visuals representing the END. x New Balance collaboration. As part of their comprehensive street marketing campaign, an additional ten kiosks in the Brera District featured digital screens displaying the striking imagery throughout the day.