Nike x ELLE

In April, ELLE UK launched “Why I… Move,” a podcast that delves into the emotional impact of movement. To celebrate the podcast’s launch, which is sponsored by Nike, Paper Trails Europe collaborated with them on an impactful street marketing campaign in Milan.

The “Why I Move Podcast” is an engaging audio series that explores the transformative power of movement in our lives. With passionate hosts from diverse backgrounds, the podcast delves into the personal stories and journeys of guests who have discovered purpose, transformation, and joy through various forms of movement.

The street marketing campaign in Milan featured 70 x 100 posters in five distinct designs. The vibrant green color used in the imagery proved to be an effective attention-grabber on the busy streets of Milan. The campaign spanned the entire city and remained visible for a period of two weeks.