In March, Paper Trails ran a street marketing campaign in Berlin for the innovative dating app, Breeze. The app, which aims to connect people authentically, opted for an authentic street marketing campaign consisting of Wild Posting. The campaign focused on Mitte, Kreuzberg, & Neukölln, as these were neighbourhoods most interesting to Breeze.

The campaign featured four creatives, displayed in both A1 posters and larger ABRI posters, to truly bring the message home. Simple creatives further made the message clear and impactful on the streets of Berlin.