Castañer

Castañer, a renowned Spanish footwear brand, specializes in creating high-quality espadrilles. Established in 1927, the company has become synonymous with the iconic Mediterranean shoe style.

In a collaboration with Paper Trails, Castañer launched a captivating guerrilla campaign in Milan, the fashion capital of Italy. The campaign employed three different formats to announce the opening of a Pop-Up store. Chalk graffiti and Wild Stickers were utilized for the guerrilla aspect of the campaign, while authorized poster sites featured 70 x 100 poster formats.