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Wild stickering


Wild stickering is a great way to connect with your audiences at unexpected and high-visibility locations. Busy pedestrian areas, popular hangout spots, street poles, traffic signs, public transportation stops, or even landmarks… Our teams will find all the places that catch the eye and make heads turn, going for maximum impact. Let’s make it stick!

Go wild

Make Your Mark with Wild Stickering!

In the realm of guerrilla marketing, wild stickering stands out as a bold and effective strategy for brands to make a lasting impact. By placing stickers strategically in unexpected urban spots, brands catch the eye of their target audience in bustling areas. These attention-grabbing stickers act as mobile ads, seamlessly blending into people’s daily city routines. Wild stickering is a budget-friendly way to boost brand visibility, connect with audiences, and stir up excitement. From street poles to storefronts, there’s endless potential for brands to leave their mark and stand out in the urban jungle.


The ins and outs of wild stickering



Wild stickering involves strategically placing stickers in unexpected and high-visibility locations within urban environments to promote a brand or message. The process typically begins with designing eye-catching stickers that effectively convey the brand’s identity and message. These stickers can range from logos and slogans to visually striking graphics that capture attention.

Once the stickers are ready, a team deploys into the city to place them in key locations frequented by the target audience. These locations could include busy pedestrian areas, popular hangout spots, street poles, traffic signs, public transportation stops, or even landmarks.

The unexpected nature of wild stickering generates buzz and excitement around the brand, amplifying brand awareness through word-of-mouth. Unlike intrusive advertising methods, such as pop-up ads or interruptive commercials, wild stickering provides a non-intrusive way for brands to connect with consumers. With scalability and flexibility in design and placement, brands can tailor campaigns to suit their budget and objectives, ensuring a memorable and impactful presence in the urban jungle.

Paper Trails is your go-to guerrilla marketing agency for one simple reason: we know how to make a splash where it counts. With our expertise in creative urban advertising techniques like wild stickering, we’re experts at catching eyes and turning heads in busy city streets. Our team combines artistic flair with strategic know-how to ensure your brand gets noticed in all the right ways.

Europe and beyond

WORLDWIDE wild stickering

Our guerilla marketing services lead throughout Europe and beyond, taking over the streetscapes in countries including the USA, United Kingdom, Germany, The Netherlands, Belgium, Spain, Portugal, Poland, Scandinavia, Switzerland, and Italy.


Planning a multi-country campaign? Be prepared to navigate a maze of diverse regulations and processes. But don’t worry, this is what we do every day. We only work with the most trusted and skilled teams around.

Here we go


Want to launch an urgent project, curious about our services, or just ready to work with us? Reach out now.

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