Digital Out-Of-Home (DOOH)
out of homeOne popular tool for street domination is digital screens, a well-known format in outdoor advertising. At Paper Trails Europe, we offer digital screens that can be used alone or in combination with other street marketing formats. Strategically placed in high-traffic cities worldwide, these screens ensure your campaign reaches the right audience, whether at a bus stop, train station, during their morning walk, or in a shop window.
Harness the Power of Digital Out-of-Home
The digital nature of this format allows for highly customisable campaigns. By using programmatic buying, we increase flexibility and effectiveness, letting you target people at specific times or locations, like a busy station in the morning or a shopping district on weekends. The possibilities are endless and can be adjusted throughout the campaign.
the ins and outs of digital out of home campaigns
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Digital out-of-home (DOOH) is an innovative way to bring your brand to the streets. With the ability to add animations and movement to your visuals, it’s ideal for conveying a complex message or making a bold statement. Paper Trails works with a wide network of outdoor advertising companies to select the best digital screens for your campaign, ensuring high visibility. We also offer programmatic buying of digital out-of-home media for highly targeted campaigns.
With vibrant visuals and interactive elements, Digital Out-Of-Home captivates attention and leaves a lasting impression, making sure your brand resonates with viewers. Most digital campaigns allow targeting by specific dates, times, and locations, ensuring you reach the right audience. In some cases, we can even target based on weather conditions or use dynamic content for added impact.
At Paper Trails, we excel in Digital Out-Of-Home (DOOH) advertising with our global network and programmatic capabilities. Whether working directly with local billboard advertising companies or setting up independent campaigns, we ensure targeted and effective placements in high-traffic urban areas. Our versatile approach provides cost-effective and impactful DOOH solutions tailored to your needs.
WORLDWIDE DIGITAL OUT-OF-HOME
Our outdoor advertising agency leads the way across Europe and beyond, dominating the streetscapes in countries like the USA, United Kingdom, Germany, The Netherlands, Belgium, Spain, Portugal, Poland, Scandinavia, Switzerland, and Italy.
Planning a multi-country campaign? Be ready to navigate a range of diverse regulations, but don’t worry—this is what we do every day. We collaborate with the most trusted and skilled teams to handle the complexities. The wide range of digital screens available offers various creative options. In addition to static artwork often used in guerrilla campaigns, video and interactive creatives are also possible. These creatives allow features like countdowns or live updates, making them ideal for announcing events.
Digital out-of-home campaigns
IT’S TIME TO TELL YOUR STORY THROUGH THE STREETS
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Frequently Asked Questions
What is Digital Out-of-Home advertising?
Digital Out-of-Home uses dynamic digital screens in public spaces to bring your message to your target audience.
What types of digital screens do you work with?
We work with every type of screen, from big billboards at train stations, to small boards in metro stations.
Where are your DOOH networks located?
DOOH networks are found throughout each major city.
Can I run dynamic or real-time content updates?
Yes, a great advantage of DOOH is that we can manage the campaign closely while it’s running.
How is DOOH performance tracked and reported?
We can provide you with regular updates and reports, giving you insights into your campaign.
How fast can a DOOH campaign go live after approval?
DOOH campaigns are extraordinarily fast to get live. After your creative has been accepted, we can be live within a few hours.