Digital Out-Of-Home (DOOH)

out of home

One popular tool for street domination is digital screens, a well-known format in outdoor advertising. At Paper Trails Europe, we offer digital screens that can be used alone or in combination with other street marketing formats. Strategically placed in high-traffic cities worldwide, these screens ensure your campaign reaches the right audience, whether at a bus stop, train station, during their morning walk, or in a shop window.

Captivate your audience and

Harness the Power of Digital Out-of-Home

The digital nature of this format allows for highly customisable campaigns. By using programmatic buying, we increase flexibility and effectiveness, letting you target people at specific times or locations, like a busy station in the morning or a shopping district on weekends. The possibilities are endless and can be adjusted throughout the campaign.

Discover

the ins and outs of digital out of home campaigns

Digital out-of-home (DOOH) is an innovative way to bring your brand to the streets. With the ability to add animations and movement to your visuals, it’s ideal for conveying a complex message or making a bold statement. Paper Trails works with a wide network of outdoor advertising companies to select the best digital screens for your campaign, ensuring high visibility. We also offer programmatic buying of digital out-of-home media for highly targeted campaigns.

With vibrant visuals and interactive elements, Digital Out-Of-Home captivates attention and leaves a lasting impression, making sure your brand resonates with viewers. Most digital campaigns allow targeting by specific dates, times, and locations, ensuring you reach the right audience. In some cases, we can even target based on weather conditions or use dynamic content for added impact.

At Paper Trails, we excel in Digital Out-Of-Home (DOOH) advertising with our global network and programmatic capabilities. Whether working directly with local billboard advertising companies or setting up independent campaigns, we ensure targeted and effective placements in high-traffic urban areas. Our versatile approach provides cost-effective and impactful DOOH solutions tailored to your needs.

EUROPE AND BEYOND

WORLDWIDE DIGITAL OUT-OF-HOME

Our outdoor advertising agency leads the way across Europe and beyond, dominating the streetscapes in countries like the USA, United Kingdom, Germany, The Netherlands, Belgium, Spain, Portugal, Poland, Scandinavia, Switzerland, and Italy.

Planning a multi-country campaign? Be ready to navigate a range of diverse regulations, but don’t worry—this is what we do every day. We collaborate with the most trusted and skilled teams to handle the complexities. The wide range of digital screens available offers various creative options. In addition to static artwork often used in guerrilla campaigns, video and interactive creatives are also possible. These creatives allow features like countdowns or live updates, making them ideal for announcing events.

Get inspired