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Fly posting London


With fly posting (also called affichage or wild posting) in London, your posters are distributed throughout the various districts of the city. As we do a lot of campaigns in London, we know the ins and outs of this city and best places for your campaign. Exactly the places your target audience tends to visit.

Go wild

Optimal Visibility in London

Your campaign will be visible all around. Whether they walk by the busy sights or cycle through the shopping or nightlife areas. There’s simply no way around it. By seeing the posters all over the place, your message is guaranteed to stick.


Fly posting is the most accessible way of getting your message to your audience. By creating pop-up advertising spaces where traditional media are hard to reach, such as old town centers, creative hubs and popular streets. It is currently the most affordable form of outdoor advertising.


The Ins and Outs of poster campaigns



Armed with just paste and a brush, we plaster posters all over the city, turning everyday spots like construction walls and lampposts into bold statement pieces. We take care of everything and unlike other wild posting vendors, we are transparent and honest in what we do, where we do it and what you pay for.

Embrace the freedom of guerrilla marketing with wild posting, offering creative teams unparalleled flexibility and personalization. Infuse your campaign with a touch of fun and uniqueness through a variety of sizes and designs for spots and posters. Tailor your approach to fit your desired aesthetic or budget, ensuring maximum impact in urban environments.

At Paper Trails, we redefine wild posting with transparent, honest service. Specializing in international street advertising campaigns across Europe, we prioritize your brand and objectives. With a network of trusted poster teams, we ensure reliable and convincing results, personally monitoring and distributing campaigns nationwide or locally for maximum impact.

Your guide in London

How it works

London is well known for its diverse type of districts like Kensington & Chelsea, Southwark, Camden, Merton, Hackney, Richmond, Shoreditch, Mayfair, Nothing Hill, Soho and many more. We know exactly which areas are most suitable for your fly posting campaign in London.


In London we can offer authorised placements. This are fixed locations for 14 days with a permit. So it’s legal advertising. If you want to have a target location or district, the authorised is a good way to advertise. Formats that can be used are 4sheet frames, Billboards, 48sheets etc.


An unauthorised campaign of fly posting starts with 2500x B2 and the price of 3,5k. Wildposting is without any permit or permission. With this type of campaign you have more posters to spread around the city. For frequency we use the B2. For more impact we can advice to combine the B2 with some 4sheets, Paste Ups or Megasites.

Get inspired

Our campaigns in London

Camper: True Love
Camper: True Love Guerilla
Arc’Teryx – London
Arc’Teryx – London Out of Home
Teva Out of Home
Kipling x Barbie
Kipling x Barbie Guerilla
Nothing (2)
Nothing (2) Guerilla
Mizuno Out of Home
Bono Guerilla
European Union
European Union Guerilla
Here we go


Want to launch an urgent project, curious about our services, or just ready to work with us? Reach out now.

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