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Wild Posting

Guerrilla

Own the urban canvas. Wild Posting or Fly Posting lets your brand shout louder, stand prouder, and engage the city crowd. Affordable, flexible and perfect for street-focused campaigns. We take care of everything, from print to execution.

Go wild

Why wild posting is king

Wild Posting or Fly Posting has been a favorite way for (fashion) brands, music shows, stores, cultural events and many others, to showcase their message in an original and authentic way. It’s bold and in your face, reaching unique and unexpected locations through its timeless format. Most importantly, it’s affordable, flexible and gets people talking in the streets, all across the globe.

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THE INS AND OUTS OF POSTER CAMPAIGNS

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Armed with just paste and a brush, we plaster posters all over the city, turning everyday spots like construction walls and lampposts into bold statement pieces. We take care of everything. And most importantly, we are transparent and honest in what we do, where we do it and what you pay for.

Embrace the freedom of guerrilla marketing with Wild Posting. Offering creative teams unparalleled flexibility and personalization. Infuse your campaign with a touch of fun and uniqueness through a variety of sizes and designs for spots and posters. Tailor your approach to fit your desired aesthetic or budget, ensuring maximum impact in urban environments.

At Paper Trails, we redefine Wild Posting with transparent, honest service. Specializing in international street advertising campaigns globally, we prioritize your brand and objectives. With a network of trusted poster teams, we ensure reliable and convincing results, personally monitoring and distributing campaigns nationwide or locally for maximum impact.

EUROPE AND BEYOND

WORLDWIDE WILD POSTING

Our Paper Trails lead throughout Europe and beyond, taking over the streetscapes in countries including the USA, United Kingdom, South Korea, Germany, The Netherlands, Belgium, Spain, Portugal, Poland, Scandinavia, Italy and more. Recently we even expanded to Australia!

 

Planning a multi-country campaign? Be prepared to navigate a maze of diverse regulations and processes. But don’t worry, this is what we do every day. We only work with the most trusted and skilled poster teams around.

Get inspired

WILD POSTING CAMPAIGNS

Peak Performance
Peak Performance Guerilla
Wrangler
Wrangler Guerilla
Jack and Jones
Jack and Jones Guerilla
Dr. Jart
Dr. Jart Activations
Lee
Lee Out of Home
Heinz
Heinz Guerilla
Caudalie
Caudalie Guerilla
Zalando Run Thru
Zalando Run Thru Guerilla
Crosta Mollica
Crosta Mollica Guerilla
TEVA
TEVA Guerilla
HERE WE GO

IT’S TIME TO TELL YOUR STORY THROUGH THE STREETS

Want to launch an urgent project, curious about our services, or just ready to work with us? Reach out now.

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Frequently Asked Questions

What is Wild Posting and how is it executed in Europe?

Wild Posting is the installing of posters citywide typically with glue. Turning the cityscape into the canvas for your message.

Which European cities are the most effective for Wild Posting?

Amongst our favourites are Amsterdam, London, Berlin, Milan, Barcelona, and Copenhagen. However, each city has its own flair and tradition.

How do you select the best poster locations?

With our years of experience and love for the urban cityscape, we know exactly where your message reaches your audience.

What poster sizes are available?

The poster size is dependent on the city. Contact us today to find out more.

How long do posters typically stay visible?

Our campaigns usually run for two weeks.

Are permits required for Wild Posting?

No, there are no permits required for Wild Posting.

Can I combine Wild Posting with other Guerrilla formats?

Yes! Wild Posting is perfectly suitable for combination with other formats such as chalk graffiti, wild projections, wild stickers, etc.

How do you report on coverage and proof of posting?

For every campaign we supply some pictures of the posters.

Work with us
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Last Page

Tell us about your campaign or project

Nothing concrete yet? No problem, let's figure it out.

What's the destination?

Let us know where you are looking to take over.

What's the approach?

Select the media type(s) that take your interest.

What else should we know?

This helps us get of to a flying start with your campaign.

Your contact details