Programmatic or direct: which one fits your DOOH campaign?
Two ways to buy the same digital screen. We compare direct and programmatic buying, what they cost, and when to pick which.
Exciting News: Paper Trails Berlin is Live!
Activations
Guerrilla
Out of Home
Last December, we launched Paper Trails Berlin , our dedicated platform for the German-speaking markets covering Germany, Austria, and Switzerland. Now it’s time to spread the word!
Our focus? Of course Guerrilla marketing at its best, combined with out-of-home/authorised campaigns, brand activations, and special offers. Whether you’re looking for bold street marketing or innovative brand exposure, Paper Trails Berlin got you covered.
Recent brands that trusted us: HOKA, UGG, Stanley, HUDA Beauty, and the Union.
Meet Jonas, our German Account & Traffic Manager, who’s ready to assist with your campaigns.
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Why we shoot the wall
Every campaign we put up gets photographed. For different reasons. Discover what those pictures are for.
Faux OOH just got a rulebook. Now what?
CGI ads that never existed, built on people not being sure. Now the law says you have to tell them. Real for proof, fake for reach.
Beyond the logo: what a projection can really do
A logo on a building is just the warm-up. What a projection can do with place, sound and live interaction, and a silent disco idea for music clients.
The deal behind the billboard
A bus shelter arrives in a city and the city pays nothing for it. Who owns the furniture, what each route costs, and why almost no city will tell you what it earns.
Who says yes? Five routes onto the street
Five ways onto a street, and only four involve somebody saying yes. Who owns the surface, who to ask, and who pays when nobody did.
The poster war: how Amsterdam’s wild posters carved up a city they did not own
Two Amsterdam poster crews went to war over walls neither of them owned. And then, one of them got a licence from the authorities.
Where guerrilla marketing came from
Guerrilla marketing was named in 1984. Amsterdam archives show us the trade is a century older. From an 1875 complaint to a wall for rent in 1915.
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