Beauty brand activations: why more brands are choosing the street over the billboard
Beauty brands are rethinking how they use the street. Not just posters and wall space, but real moments people stop for, interact with, and post about.
Exciting News: Paper Trails Berlin is Live!
Activations
Guerrilla
Out of Home
Last December, we launched Paper Trails Berlin , our dedicated platform for the German-speaking markets covering Germany, Austria, and Switzerland. Now it’s time to spread the word!
Our focus? Off course Guerrilla marketing at its best, combined with out-of-home/authorised campaigns, brand activations, and special offers. Whether you’re looking for bold street marketing or innovative brand exposure, Paper Trails Berlin got you covered.
Recent brands that trusted us: HOKA, UGG, Stanley, HUDA Beauty, and the Union.
Meet Jonas, our German Account & Traffic Manager, who’s ready to assist with your campaigns.
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World Cup 2026 brand activation: The street opportunity not to be missed
When the World Cup kicks off, cities transform. Here's why the street is the smartest World Cup activation, and how mobile projection lets you follow the crowd.
Take me home: The case for interactive wild posting
The best wild posting campaigns don't just get seen. They get taken home. Here's how you turn a street poster into a collectible that fans distribute for you.
QR codes in OOH: Why they usually fail. And why this one worked.
QR codes in OOH often underperform. Here's why we usually advise against them. And why Icelandair's campaign was an exception.
Introducing Wallscapes: New and Old Formats in Paris!
There is a lot of interesting things happening in Paris, so we think it is a perfect opportunity to introduce you to our old & new formats in the city of love!
Leveling up: Welcome to Paper Trails Agency
Did you know that we started out in what was little more than ''broom closet'' in a shared warehouse?
Digital Guerrilla Marketing
Guerrilla formats but in the digital form have been gaining popularity amongst many brands, LED Trucks, AdWalkers or even AdBikes turn heads...
Guerrilla Marketing: Tactics and Inspiring Examples
Guerrilla marketing is all about creativity, surprising actions, and strategic execution. By thinking beyond traditional channels, brands can leave a lasting impress
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