Guerrilla Marketing: Tactics and Inspiring Examples
Guerrilla marketing is all about creativity, surprising actions, and strategic execution. By thinking beyond traditional channels, brands can leave a lasting impress
Our favorite Wild Projections so far
Guerilla
When the sun goes down, cities light up with colorful lights and signs. It’s a great time for wild beaming and video mapping to transform the night. Wild Projection is an amazing way to capture attention. It creates a big impact, involves your brand, and offers a unique experience for marketing. It’s sure to get lots of views, make an impact, and be shared on social media. As we’ve done our fair share of wild projections throughout the world, we thought we’d share some our favorites with you!
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Once Again We Arrived At Copenhagen Fashion Week!
During Copenhagen Fashion Week, we supported Pandora, Miild, Almada Label and Ace & Tate with a strategic Wild Posting campaign all across key neighbourhoods.
History of Wild Posting
Putting up posters in unexpected city spots and open walls is one of the earliest forms of guerrilla marketing.
Introducing Lumen Trails!
We’re proud to introduce Lumen Trails, our newest addition to the street marketing family specialising in the most creative Wild Projections.
Exciting News: Paper Trails Berlin is Live!
Last December, we launched Paper Trails Berlin, our dedicated platform for the German-speaking markets—covering Germany, Austria, and Switzerland. Now it’s time to
Nike x Amsterdam
During the Amsterdam Marathon, we brought Nike’s energy to life with bold street art installations along the route.
About Us
In the Netherlands, there's a saying: "Stop binnen de lijntjes denken." Translation? "Think outside the box." That's Paper Trails' mentality.
Opening our new Amsterdam Office
We are thrilled to announce a significant milestone in the journey of Paper Trails. We have always prided ourselves on our creativity, innovation, and ability to del
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