The poster war: how Amsterdam’s wild posters carved up a city they did not own
Two Amsterdam poster crews went to war over walls neither of them owned. And then, one of them got a licence from the authorities.
Nike x Amsterdam
Activations
Guerrilla
During the Amsterdam Marathon, we brought Nike’s energy to life with bold street art installations along the route. This guerrilla activation not only motivated the runners but also created a unique experience for spectators.
A City Takeover That Stands Out
Activations like this are a powerful form of marketing temporary, high-impact, and strategically placed in key locations. This pop-up campaign took over Amsterdam’s busiest spots, from parks and bridges to the vibrant streets of De Pijp. With its striking orange color and the globally recognised Nike logo, the activation was impossible to miss.
While guerrilla marketing thrives on spontaneity, securing permits is recommended in major cities. Our team specialises in planning and executing city takeovers and activations across Europe, the USA, and Asia, ensuring maximum impact with the right approach.
A huge thank you to everyone who engaged with the art of guerrilla marketing and helped make this experience unforgettable!
Big Time, Stadsbehang & Rapid Media
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