Leveling up: Welcome to Paper Trails Agency
Did you know that we started out in what was little more than ''broom closet'' in a shared warehouse?
Nike x Amsterdam
Activations
Guerilla
During the Amsterdam Marathon, we brought Nike’s energy to life with bold street art installations along the route. This guerrilla activation not only motivated the runners but also created a unique experience for spectators.
A City Takeover That Stands Out
Activations like this are a powerful form of marketing temporary, high-impact, and strategically placed in key locations. This pop-up campaign took over Amsterdam’s busiest spots, from parks and bridges to the vibrant streets of De Pijp. With its striking orange color and the globally recognised Nike logo, the activation was impossible to miss.
While guerrilla marketing thrives on spontaneity, securing permits is recommended in major cities. Our team specialises in planning and executing city takeovers and activations across Europe, the USA, and Asia, ensuring maximum impact with the right approach.
A huge thank you to everyone who engaged with the art of guerrilla marketing and helped make this experience unforgettable!
Big Time, Stadsbehang & Rapid Media
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History of Wild Posting
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About Us
In the Netherlands, there's a saying: "Stop binnen de lijntjes denken." Translation? "Think outside the box." That's Paper Trails' mentality.
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