Guerrilla Marketing: Tactics and Inspiring Examples

Guerrilla marketing is all about creativity, surprising actions, and strategic execution. By thinking beyond traditional channels, brands can leave a lasting impression. 

In this blog, we share guerrilla marketing examples, guerrilla advertising ideas, and show how such formats can be used effectively. We focus on four powerful tactics: Wild Posting, Green Graffiti, Guerrilla Projections and LED trucks.

Wild posting is one of the most commonly used guerrilla marketing formats. It’s not just about putting up posters and stickers, it’s about the right location, timing, and design for maximum impact. Wild posting grabs immediate attention and can even go viral with passersby resharing the campaign.

Green graffiti is an eco-friendly way to showcase temporary messages and promote your brand responsibly, whether through chalk graffiti or reverse graffiti. This approach boosts brand awareness among your target audience while leaving a memorable impact. It sparks engagement and curiosity, all while making an environmentally conscious statement.

Tips:

• Place posters or green graffiti in unexpected corners to spark curiosity.
• Combine for example wildposting, green graffiti and LED trucks with other guerrilla techniques and create a video to increase online engagement.

Guerilla projections involve using projections in the night to display temporary messages or videos on buildings, also Wild Projection attracts media attention, creates a “wow” factor, and increases brand visibility both offline and online.

Tips:

• Select iconic buildings or highly visible locations for maximum impact.
• Keep the message short and powerful so it’s easily understood.
• Combine projections with social media campaigns for extra reach.

LED trucks are moving billboards equipped with large LED screens that showcase videos.  Their biggest advantage: mobility. You can take your message directly to where your target audience is, whether that’s in busy city centers, at festivals, or during major events.

Thanks to their size and dynamic content, LED trucks immediately capture attention. People stop, watch, and often take photos or videos, which are then shared on social media. This creates great visibility on the streets and amplifies exposure online.

Tips for making an impact with LED trucks:

• Plan routes strategically and target high-traffic locations.
• Keep messages short and easy to grasp within seconds.

Guerrilla marketing shows that creativity and strategic execution can be more effective than traditional advertising. By using surprising, visually appealing, and targeted actions, brands can capture attention and drive engagement both online and offline. To make your brand truly memorable, start experimenting with guerrilla marketing techniques today, combine tactics, think outside the box, and create campaigns that people will share and remember.

Wish to find out more about guerrilla strategies? Reach out to us on info@papertrailseurope.com