The poster war: how Amsterdam’s wild posters carved up a city they did not own
Two Amsterdam poster crews went to war over walls neither of them owned. And then, one of them got a licence from the authorities.
Digital Guerrilla Marketing
Guerrilla
Guerrilla marketing is all about creativity and good strategic execution. Even though Wild Posting is still the most popular guerrilla format, it is sometimes not the best option for a campaign. If there is a certain route to take, target area to browse or if you wish for a more modern and flexible approach to street marketing, we have a new digital guerrilla option for you!
Guerrilla formats but in the digital form have been gaining popularity amongst many brands, LED Trucks, AdWalkers or even AdBikes turn heads and put bright new focus on street marketing.
NEW DIGITAL WAY
Digital guerrilla marketing formats are a great option for your campaign; no-trace left, high-impact… strategically roaming in key locations. What more can you ask for?
These moving billboards equipped with large LED screens that showcase your campaign on loop throughout the whole day. With the mobility it provides you can take your message directly to the target audiences, whether that’s in busy city centers, at festivals, or during major events.
With such formats still being fairly new to the public, it is a great way to turn heads and gain great visibility on the streets! And if you wish for more interactive version, Ad Walkers and AdBikes can provide great conversation starter between you and the crowd.
Guerrilla marketing shows that creativity and strategic execution can be more effective than traditional advertising. By using surprising, visually appealing, and targeted actions, brands can capture attention and drive engagement both online and offline. To make your brand truly memorable, start experimenting with guerrilla marketing techniques today, combine tactics, think outside the box, and create campaigns that people will share and remember.
With our help you can find new ways of putting your brand on the streets, the word impossible is not in our dictionary so please, reach out to us at: info@papertrailseurope.com
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