Castañer

Castañer, a renowned Spanish footwear brand, specializes in creating high-quality espadrilles. Established in 1927, the company has become synonymous with the iconic Mediterranean shoe style. Castañer is celebrated for its expert craftsmanship, meticulous attention to detail, and commitment to utilizing natural materials. Blending traditional craftsmanship with contemporary fashion trends, each pair of espadrilles is meticulously handcrafted in Spain using time-honored techniques passed down through generations.

In a collaboration with Paper Trails Europe, Castañer launched a captivating guerrilla campaign in Milan, the fashion capital of Italy. Within the vibrant fashion, luxury, and cultural hub of zone 1, the campaign employed three different formats to announce the opening of a Pop-Up store. Chalk graffiti and Wild Stickers were utilized for the guerrilla aspect of the campaign, while authorized poster sites featured 70 x 100 poster formats.

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