YETI

YETI, a renowned brand, has positioned itself as a leader in the outdoor and lifestyle industry, specifically recognized for its high-performance coolers, drinkware, and outdoor gear. Founded in 2006 in Austin, Texas, YETI has become synonymous with durability, innovation, and rugged design. The brand’s product line has expanded to encompass a diverse range of insulated drinkware, including tumblers, mugs, and water bottles, all meticulously crafted to preserve the temperature of beverages, be it hot or cold.

The quality of YETI’s products was highlighted in a compelling campaign, emphasizing how their items contribute to reducing food waste. This message was disseminated through a combination of authorized poster sites and Wild posting across major European cities such as London, Berlin, Hamburg, and Munich. The formats varied for each city, spanning from A1 posters and 10-meter street banners in Berlin to B2 posters and 48-sheet poster sites in London, each showcasing impactful imagery.