The Hidden 20%

The Hidden 20% is a podcast that focuses on the 20% of the population, which is the neurodivergent. This podcast, hosted by Ben Branson, just released its first four episodes featuring Kit Harington, Carrie Grant, Adele Tracey, and Lee Chambers. Each week, Ben will sit down with more of the great minds who are available now on Spotify, Apple Podcasts, and YouTube.

In collaboration with Paper Trails, a Wild Posting campaign was set up throughout London to promote and celebrate the launch of the Hidden 20% podcast. The campaign featured a striking fluorescent green visual with an even stronger message. The campaign consisted of B2 and 4-sheet posters in four different designs.