SXSW

South by Southwest, or short: SXSW, is an ambitious combination between festival, conference and exhibition yearly held in the Texan metropolis Austin. To celebrate its first edition in London, SXSW and Paper Trails collaborated in Berlin to create traffic in the form of authorised posting.

The posters were printed in the 4-Sheet format. The colourful creatives helped lighten up the German capital and created buzz around the complex cultural event in London.