During Copenhagen Fashion Week 2024, Samsøe Samsøe brought their Kaffebar concept to Paper Island in Copenhagen. The space, featuring coffee and upcycled denim furniture designed by Fatima Fransson, also served as a venue for panel talks throughout the week.
We launched a Wild Posting campaign using two A1 poster creatives, strategically placed at key locations around Copenhagen to target the most impactful spots near the Kaffebar.