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In May, Paper Trails teamed up with the fashion brand Reserved for a street marketing blitz in London. The campaign boasted two striking creatives, consistently showcased across all formats.


This campaign is a stellar example of blending Wild Posting with Authorized Posting. The two creatives dominated the streets in B2, 4 Sheet, and 48 Sheet sizes. We turned heads, sparked buzz, and left an unforgettable imprint.

London, United Kingdom
May 2024
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