Reserved

In May, Paper Trails teamed up with the fashion brand Reserved for a street marketing blitz in London. The campaign boasted two striking creatives, consistently showcased across all formats.

This campaign is a stellar example of blending Wild Posting with Authorized Posting. The two creatives dominated the streets in B2, 4 Sheet, and 48 Sheet sizes. We turned heads, sparked buzz, and left an unforgettable imprint.