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Once Upon NYE

To ring in the new year, Once Upon and Paper Trails teamed up once again. The mission? To make Berlin’s landscape more colourful. On the one hand, XL and XXL wild posters were used, and on the other, authorised billboards

 

The posters were placed at iconic locations such as close to Berlin’s famous TV tower and the Ostkreuz water tower where they created buzz for this campaign.

Berlin, Germany
January 2025
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