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Nothing (2)

Recently, in celebration of the launch of their second Nothing phone, the Nothing (2), the company collaborated with Paper Trails Europe on captivating Wild Posting campaigns in the US and the UK. In New York and Los Angeles, 36*24 sized posters adorned the cityscapes, reaching both the east and west coasts. Meanwhile, in London, a city-wide campaign featured a combination of B2 and 4 sheet posters, making a bold statement about Nothing Tech’s ethos.


The creative design used in these campaigns perfectly encapsulated Nothing Tech’s essence – minimalist yet attention-grabbing. Reflecting the heart of their brand, the striking visuals conveyed the beauty and power of simplicity, solidifying their unique place in the tech industry.

London, Los Angeles & New York
July 2023
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