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Nike x Run

During the Amsterdam Marathon, we brought Nike’s energy to life with bold street art installations along the route. This guerrilla activation not only motivated the runners but also created a unique experience for spectators.

 

 

This pop-up campaign took over Amsterdam’s busiest spots, from parks and bridges to the vibrant streets of De Pijp. With its striking orange colour and the globally recognised Nike logo, the activation was impossible to miss.

Amsterdam
October 2024
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