Jack Daniels

Jack Daniel’s Tennessee whiskey has been produced since the 1800s and is renowned globally for its exceptional quality. The brand is also known for its iconic marketing campaigns that feature distinctive imagery and slogans, which highlight the brand’s heritage and product offerings.

This Spring, Paper Trails Europe conducted one of these memorable campaigns to raise brand awareness on the streets of Berlin. Authorised and Wild Posting methods were utilised, with A1 and Megasize Wild Posting used alongside carefully selected authorised locations in prominent areas such as Kreuzberg, Mitte, Charlottenburg, and Tempelhof, while avoiding schools and kindergartens due to the alcoholic nature of the brand. The combination of large Megasize posters alongside the traditional A1 format and strategically selected authorized spots helped the Jack Daniel’s imagery stand out and grab the attention of passersby.