Ice Bar Berlin

The Berlin Icebar is an extraordinary and unique attraction located in the heart of the vibrant city of Berlin, Germany. As the name suggests, it is a bar entirely made of ice, offering visitors an immersive and unforgettable icy experience. For tis opening in May, Paper Trails Europe launched a multi faceted street marketing campaign round Alexander Platz. It’s a bar entirely made of ice, offering a memorable and chilling experience. Guests are provided with thermal capes and gloves to keep warm in the -10°C (14°F) environment.

The campaign consisted of a combination of Authorised sites, Wild Posting and Digital Screens. The Authorised sites were pasted with DIN A1 and a 5 x 2 meter City Banner. Four different artworks were displayed on the DIN A1 posters as was also the case for the A1 posters used for the Wild Posting. A QR-code was featured on the artwork to promote the sales of the opening.