Fabienne Chapot

Fabienne Chapot is a Dutch fashion brand known for its vibrant and feminine designs. Founded by its namesake, Fabienne Chapot, the brand offers a range of clothing, accessories, and lifestyle products that combine playful prints, bold colors, and contemporary silhouettes. Fabienne Chapot’s collections are often characterized by their eclectic mix of patterns, from floral motifs to animal prints, and incorporate a sense of joy and confidence into every piece. With a focus on sustainability, the brand aims to create timeless and high-quality items that empower women to express their individuality and embrace their inner confidence. Whether it’s a statement dress, a standout handbag, or a whimsical home accessory, Fabienne Chapot aims to inspire women to live life with style and authenticity.

In honor of Fabienne Chapot’s Hamburg opening, Paper Trails Europe partnered with the brand for an extensive street marketing campaign. The campaign started with a teaser featuring A1 format Wild Posting. Then for the full campaign a combination of DIN A1 posters, advertising pillars, and billboards were strategically placed both above and below ground, creating an immersive presence throughout the city. The captivating floral designs of Fabienne Chapot shone brightly on both the smaller wild posters and the larger format pillars and billboards, leaving a lasting impression.