BRAT

“Brat is completely different, but still brat.” For the release of the extended BRAT album, which took the world by storm this summer, we launched a wild posting campaign with a twist.

Posters in the album’s signature green were spread throughout Amsterdam, Berlin, Madrid, Stockholm, Copenhagen, Brussels, and Lisbon. Given the popularity of the original BRAT album posters—many people wanted to take them home—this campaign encouraged people to do just that. It became a green treasure hunt.