Paris Texas is a contemporary Italian footwear and accessories brand founded in 2015 by sisters Anna and Margherita Brivio. The brand is known for its bold and unique designs, combining traditional Italian craftsmanship with a modern, avant-garde aesthetic.
Paris Texas offers a range of products, including boots, sandals, pumps, and accessories such as bags and belts. Their footwear designs often feature unconventional materials, such as snakeskin, metallic leather, and suede, and are characterized by bold colors and striking details, such as chunky heels and intricate embellishments.
The brand has gained a strong following among fashion enthusiasts and celebrities, with their designs appearing on the red carpet and in editorial spreads. Paris Texas has also been featured in top fashion publications such as Vogue and Harper’s Bazaar.
A guerilla campaign for the labels Spring Summer 2023 collection was launched in central Paris in March, wild posting six creatives of B1 format posters in different grids.
The campaign, which was running during Paris Fashion week, was supported by Veronica Ferraro, one of the most influential blogger in the Fashion industry today.