The Guardian

In collaboration with Paper Trails Europe, The Guardian has unveiled two distinct creatives, both prominently featuring the “Not for Sale” declaration in Amsterdam, Berlin, and Dublin. In Amsterdam, a wild posting campaign prominently displayed B1 posters across the city, along with XL posters in the city center. Berlin utilized a combination of A1 and larger ABRI posters in its wild posting campaign, while Dublin featured A1 posters throughout the city, effectively conveying The Guardian’s resolute message.