WeRoad
WeRoad is a travel company that offers group tours for solo travelers. WeRoad’s mission is to create a community of like-minded individuals who want to explore the world in a fun, safe, and social environment.
Their tours include a variety of destinations and activities, ranging from cultural experiences to adventure travel. WeRoad aims to provide a unique and authentic travel experience by immersing travelers in local culture and connecting them with locals and other travelers.
For promoting WeRoad’s travel itineraries, a wildposting campaign was launched in October and November 2022 running in Berlin, Paris and London.
Tearaway paper strips, A1 posters and 4sheets carrying QR codes, triggered WeRoad’s target group in various creatives ways to share their content on social media. This teasing campaign proved successful for increasing the amount of followers for WeRoad.