‘find beauty in your community’
Zipcoded OOH campaign to support local beauty salons in Amsterdam and Rotterdam
Treatwell (est. 2008, London UK) is the largest hair and beauty bookings website in Europe with a mission to transform the way the hair & beauty community and their clients connect.
Where most brands put an immediate hold on planned campaigns due to the Corona crisis, Treatwell did the opposite. With an extravagant campaign concept the platform wished to celebrate its solid industry now more than ever by highlighting ‘the beauty and connection in communities’.
For selected areas in Amsterdam and Rotterdam the art work was personalised to achieve the feeling of support and identification, printed in popping colours.
Multiple media were put in place to dominate the streets on all levels: wild posting, special pillars, ad shells, street panels, and billboards. The show stopper however was a 25 meter long street art mural in Amsterdam, designed by local artist Zender, with which Treatwell sent out an encouraging message to us all to stay positive and find beauty in these desperate times.