GOOGLE PIXEL
For the Google Pixel 7 and Pixel 7 Pro campaign launch, Paper Trails Europe has executed the OOH campaign in Scandinavia and The Netherlands. The teaser phase of the campaign started at the end of September 2022. The following up ‘Official launch’ took place in October 2022.
The target countries: Amsterdam (The Netherlands) – Oslo (Norway) – Stockholm (Sweden) & Copenhagen (Denmark). A combined campaign consisting of guerrilla wild posting & authorized mega size options. The objective to reach the right target group who loved tech was paramount. Located in the city center near partner retailers in short reach of early adopters. Last but not least: high footfall.
