Filippa K
Filippa K is a Swedish fashion brand founded by Filippa Knutsson in 1993. The brand is known for its clean and minimalist aesthetic, sustainable fashion practices, and timeless designs. Filippa K focuses on creating high-quality pieces that are designed to last, and they use sustainable materials and ethical production methods to minimize their impact on the environment.
Filippa K’s collections feature a range of clothing and accessories for both men and women, including tailored suits, casual wear, and knitwear. The brand has also introduced a range of sustainable initiatives, such as their “Lease the Look” program, which allows customers to rent clothing instead of buying it, and their “Front Runners” collection, which features pieces made from sustainable materials like organic cotton and recycled polyester.
2022 was a big year for Filippa K. They’ve opened a new store in Finland, Helsinki & where visible at the Paris Fashion week. Paper Trails has been the Out of Home partner of the fashion brand. We planned the fashion week, the store opening and new colletion in several cities.
Fashion Week Paris
Paris Fashion week is one of the most popular fashion weeks of the world. During last fashion week we´ve done a wildposting showcase in Paris. B1 sizes and some 3*2 megasize.
Store opening Helsinki
Filippa K opened a new shop in Finland, Helsinki. For the marketing campaign of the launch, we have done some wildposting campaign with B2 size posters.
New Collection Aww22
Helsinki (Finland) with A1 and B2 posters near the new shop on the Mikonkatu 1.
Antwerp (Belgium)
Near the shop Steenhouwersvest 65, 2000 Antwerpen, België
Wildposting / Flyposting A1.
In Antwerp
Posterframes A0
Copenhagen (Denmark) was based on the A1 columns city wide.
