Soundboks

Soundboks and Paper Trails Europe joined forces for an exciting collaboration, launching a Wild Posting campaign across Amsterdam, Berlin, and Oslo. This campaign was part of a thrilling competition initiated by Soundboks, offering lucky winners an extraordinary luxury festival experience. To participate, individuals had to create a TikTok or Instagram Reel showcasing their festival crew and explaining why they deserved to win. The ultimate prize included an all-inclusive luxury festival experience at either MS DOCKVILLE or SonneMondSterne.

The campaign encompassed the strategic placement of A1 posters throughout the bustling city center of Oslo. In Berlin, A1 posters were spread through Wild Posting and strategically positioned in cherry-picked locations across Kreuzberg, Neukölln, Mitte, and Prenzlauer Berg, targeting areas known for their vibrant bar and club scenes. Meanwhile, in Amsterdam, the campaign took on a citywide approach, adorning B1 posters with an eye-catching orange and black design, ensuring widespread visibility.